“Your smile is your logo, your personality is your business card, how you leave others feeling after having an experience with you becomes your trademark.” ~ Jay Danzie ~

I came across this quote by Jay Danzie, and I love it because it can be applied to people doing all kinds of work in a multitude of settings. I thought it would be interesting to apply the concept to court reporters. These are my thoughts:

Your attitude is your LOGO;
Your professionalism is your BUSINESS CARD; and
Your transcripts become your TRADEMARK.

Think about it. You present at a law firm ready for work. What impression do you make? Are you pleasant and friendly, or do you grouse about your morning, the commute, the weather? Of course everyone has a bad day every now and then, but if you arrive with a bad attitude often enough, people will remember you for that. No one wants to work all day next to a sourpuss. My son’s first-grade teacher always said, “A smile goes a mile,” and it really is true! People respond positively to upbeat energy. Let this be your LOGO.

Second on the list is your professionalism. I have had the privilege of working alongside superb professionals for decades, and they all possess the same traits: a desire to excel; a commitment to learning and self-improvement; and a pledge to consistently provide a positive customer service experience. Their work ethic is exceptional. They always rise to the occasion to get the job done, even if inconvenient to them. They are our profession’s best ambassadors. Put your best professional self forward always. Let this be your BUSINESS CARD.

Lastly, what it all comes down to is your transcripts. Are they error-free? This is, after all, the ultimate goal. The transcripts, which you carefully prepare and personally certify, will be pored over months, and sometimes years, down the road. When memories have long faded, the record will stand as confirmation of what transpired. People’s lives and livelihoods depend on timely, high quality transcripts, and so does your precious reputation. Let this be your TRADEMARK.

Author: Doris_O_Wong_Associates_Professional_Court_Reporters

Boston's most respected law firms rely on Doris O. Wong Associates, Inc., for their litigation matters and their in-house IT staff for their unparalleled technology solutions.

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